getting to the top at walmart
getting to the top at walmart
01
challenge
Whisps, the maker of delectable and nutritious snacks that were once the go-to-choice for keto enthusiasts, found itself facing a significant hurdle as the keto trend started to wane.
With the brand’s growth momentum coming to a halt, Whisps recognized the untapped potential of their products and set their sights on a dynamic re-positioning strategy, with strategic guidance and execution from Triarch Labs.
01
challenge
Whisps, the maker of delectable and nutritious snacks that were once the go-to-choice for keto enthusiasts, found itself facing a significant hurdle as the keto trend started to wane.
With the brand’s growth momentum coming to a halt, Whisps recognized the untapped potential of their products and set their sights on a dynamic re-positioning strategy, with strategic guidance and execution from Triarch Labs.
02
solution
Whisps recognized Walmart eCommerce as the perfect channel where to kickstart the attainment of their vision and engaged Triarch Labs to make this a reality.
Triarch Labs first completed a comprehensive, datadriven eCommerce diagnostic, and recommended a roadmap to tackle the identified opportunities in the most efficient and effective way. Triarch Labs then led the roadmap execution, providing expert thought leadership and resources, as well as tapping on Whisps existing resources and partners.
The execution included the strategic refresh of content to drive SEO and conversion, the optimization of media to maximize sales impact, and the implementation of a data-driven performance management process to enable sustainable results.
- eComm diagnostic & optimization roadmap
- end-to-end project management
- content strategy, overhaul & syndication
- search & media optimization
- ecomm analytics & performance review
02
solution
Whisps recognized Walmart eCommerce as the perfect channel where to kickstart the attainment of their vision and engaged Triarch Labs to make this a reality.
Triarch Labs first completed a comprehensive, datadriven eCommerce diagnostic, and recommended a roadmap to tackle the identified opportunities in the most efficient and effective way. Triarch Labs then led the roadmap execution, providing expert thought leadership and resources, as well as tapping on Whisps existing resources and partners.
The execution included the strategic refresh of content to drive SEO and conversion, the optimization of media to maximize sales impact, and the implementation of a data-driven performance management process to enable sustainable results.
- eComm diagnostic & optimization roadmap
- end-to-end project management
- content strategy, overhaul & syndication
- search & media optimization
- ecomm analytics & performance review
03
results
Within a month of implementing the designed strategy, Whisps’ performance at Walmart soared, not only increasing its own sales (+29%), but total category sales as well (+6%).
Now, the data-driven performance management process established by Triarch Labs is being leveraged by Whisps to ensure sustainability of the results, helping identify and address any potential opportunities in a timely and effective way.
- Share of search in strategic terms
- Products as Best Sellers or Popular Picks
- Average increase in weekly sales
- Category sales growth driven by Whisps
03
results
Within a month of implementing the designed strategy, Whisps’ performance at Walmart soared, not only increasing its own sales (+29%), but total category sales as well (+6%).
Now, the data-driven performance management process established by Triarch Labs is being leveraged by Whisps to ensure sustainability of the results, helping identify and address any potential opportunities in a timely and effective way.
- Share of search in strategic terms
- Products as Best Sellers or Popular Picks
- Average increase in weekly sales
- Category sales growth driven by Whisps
