Digital shelf analytics: 6 best practices to achieve business impact
Few data analytics initiatives in the eCommerce space have so much potential to achieve business impact as focusing on understanding and improving digital shelf performance. Tracking, managing and optimizing the way brands meet their consumers online (and being better at it than competitors) is paramount to driving sales and market share in eCommerce, as well […]
The case for incrementality in paid search performance measurement
Paid search is one of the marketing activations brands use the most to promote their products on retailer platforms such as Amazon, Walmart, or Instacart. With the explosive growth of eCommerce in the last couple of years, CPGs have significantly increased their paid search budgets, resulting on a growing need to truly understand and manage […]
Are you missing out on the untapped potential of content to drive growth?
Let’s face it: the momentum behind eCommerce isn’t going anywhere – the switch has been flipped to hyperdrive when it comes to shoppers increasingly opting to buy online. This results in an even bigger need for being strategic about eCommerce product content. So… what is eCommerce product content? We could oversimplify content as the information […]