Triarch Labs Let's talk

eCommerce growth partners for CPG brands

We turn ambitious CPG brands into top eComm performers.

Clarity on where you stand across every digital shelf, the actions that will grow sales, and a senior team to execute them with you.

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Driving growth on
  • Amazon
  • Walmart
  • Instacart
  • Target
  • Kroger
  • and more

Trusted by ambitious CPG brands

  • Whisps
  • Jarrow Formulas
  • TARI
  • Natrol
  • Dr. Bombay
  • Laughing Tiger
  • Planters
  • Hormel Black Label
  • Welch's
  • Om

From a targeted diagnostic to full eCommerce management.

We plug in where your team needs us most, and every engagement leaves your team stronger.

01

Diagnose

Know exactly what's holding your sales back, and what to fix first.

  • Digital shelf diagnostic: share of search, copy, creative assets, reputation, data and AI-readiness
  • Retail media diagnostic: spend efficiency and upside
How our diagnostics work

Get an action list your team can execute right away, for your shelf, your media, or both.

  1. 01Define battlegroundsYou pick the scope (shelf, media or both), plus the categories, SKUs and retailers to focus on.
  2. 02Set the barBenchmark category winners, best practices and retailer data to define good, better and best.
  3. 03See where you standMap your PDPs, your retail media, or both against the bar.
  4. 04Build your action planPrioritize the fixes and budget moves that drive the most growth.

Output

A prioritized action list for your shelf, your media, or both

Content fixes across SEO, product data, copy, creative assets and AI-readiness, where to cut, shift or grow retail media spend, or both, ready for your team to execute.

To drive
  • Visibility & traffic
  • Click-through
  • Conversion
  • Sales

02

Boost

Fast, visible wins on your shelf, without adding headcount.

  • Digital shelf optimization: SEO, copy, images, data, AI-readiness and A+
  • Retail media optimization: campaigns optimized for growth
  • Market roll-out: take what works to new markets
How Boost works

Get your listings and campaigns market-ready and winning, fast, for your shelf, your media, or both.

  1. 01Set the scopeContent, retail media or both, starting from your existing diagnostic or a new one to find the gaps that matter most.
  2. 02ContentRebuild the contentCopy rewritten for SEO and conversion, image carousels and A+ rebuilt to win the click, and product data completed for search and AI assistants.
  3. 02MediaOptimize the mediaCampaign structure, targeting, keywords, bids and budgets refocused on what converts.
  4. 03Go live and roll outLaunch fast, measure the lift, then take what works to more SKUs, retailers or markets.

Output

Optimized listings, campaigns, or both, live and performing

PDPs rebuilt for SEO, AI assistants and the shopper journey. Campaigns tuned for growth. Delivered fast, depending on your scope.

To drive
  • Visibility & traffic
  • Click-through
  • Conversion
  • Sales

03

Continuously improve

Growth that compounds, quarter after quarter.

  • Digital shelf management: ongoing shelf optimization for growth
  • Retail media management: always-on campaigns, run or advised
  • Data fundamentals reporting: monthly core KPIs, powered by Pulse
  • Category reporting: quarterly category trends
How ongoing management works

Keep your shelf, your media, or both winning, week after week.

  1. 01Monitor performance against the barTrack share of search, PDP quality, retail media results and core KPIs on a regular cadence, powered by Pulse.
  2. 02Watch competitors and the categoryTrack rank, content, price and ad moves across your key terms, plus quarterly category trends.
  3. 03ContentKeep the shelf freshTurn reviews, Q&A and emerging search terms into updated SEO, copy, images and data; test and scale what wins.
  4. 03MediaManage the mediaAlways-on campaigns, run by us or advised alongside your team, with bids, budgets and keywords refined continuously.

Every action is driven by data

  • Category trends
  • Competitor benchmarks
  • Search term frequencies
  • A/B content tests
  • Shelf performance (impressions, CTR, CR)
  • Retail media learnings
  • Brand context

Output

An always-winning shelf, media, or both

Always-on optimization for SEO, AI and the shopper journey. Retail media that keeps getting more efficient. Regular reporting on what moved and why.

To drive
  • Visibility & traffic
  • Click-through
  • Conversion
  • Sales

04

Enable

A team that can win on its own.

  • Enablement sprints: your team learns by doing, alongside us
  • AI-enabled transformation: custom AI skills that do much of the work for you
  • Ways of working: map, optimize and set up eComm processes
How Enablement Sprints & AI transformation work

Enablement sprints

Your team learns by doing, alongside us, on content, retail media, or both.

  1. 01Set the focusContent, retail media or both, plus the highest-impact SKUs, chosen together for an 8-week sprint of weekly working sessions.
  2. 02ContentBuild the content togetherWe read the data together, then your team builds copy, creative and product data with us, on live SKUs.
  3. 02MediaBuild the campaigns togetherCampaign design, keyword harvesting, and bid and budget optimization, hands-on with your team.
  4. 03Keep the know-howTemplates, checklists and processes stay with your team and scale across your catalog.

Output

Results now, and a team ready to scale

A fully trained team with a solid eComm foundation. Optimized top SKUs, live retail media campaigns, or both, depending on your focus.

To drive
  • Visibility & traffic
  • Click-through
  • Conversion
  • Sales

Sprints can be repeated by category, brand or team.

AI-enabled transformation

Scale your eComm operations with our proven AI skills, customized to you.

  1. 01Map how you work todayCurrent processes, tools and roles across the team.
  2. 02Find the automation winsPrioritize the repetitive, high-volume tasks that slow your team down, and match them to skills we already have.
  3. 03Customize our proven skillsWe don't start from scratch. We adapt skills we've already built and refined to your brand goals, data, voice and retailers.
  4. 04Embed and trainSkills run in your team's daily workflow, with no technical expertise needed.

From our existing skill library

Spot the opportunity
  • Share of search & competitor monitor
  • Search term report miner
  • Emerging search terms finder
  • Review & Q&A insights miner
Build the content
  • Conversion-optimized copywriter
  • Image brief builder
  • Product data builder
Check it's winning
  • AI shopping assistant readiness check
  • Live PDP validator
Explore eComm AI Skills

Output

A team built for scale, from day one

Your team does more without adding headcount, starting from skills that already work rather than a blank page.

To drive
  • Speed to shelf
  • Full catalog coverage
  • Consistency
  • Sales

One integrated team. Partners on every account.

A dedicated engagement lead orchestrates strategists, retail media analysts, SEO & AEO specialists, designers, copywriters, syndication, insights and AI automation experts. No hand-offs between agencies, and no hand-offs to junior teams.

  • Operators, not just advisorsWe own outcomes with you.
  • Built around your growthWe prioritize the work that drives real growth.
  • Data that drives decisionsClear actions, not just slides.
  • Continuously benchmarkingCompetitors, best practices and category trends.
  • Skin in the gameOur success is tied directly to yours.
  • 35+ yearsCombined eComm, growth and business ops leadership.

An approach proven to drive eComm growth.

Boost share of search, conversion and sales at Walmart.

+29%

Average increase in weekly sales

  • +20ppShare of search
  • 24%Products became Best Sellers
  • +6%Category sales growth driven by Whisps

Full diagnostic & roadmap · content & retail media enhancement · team enablement through a performance-management process

by Alicorp

Launch on Amazon & Instacart US, grow awareness and drive retail expansion.

+87%

Sales

  • +90%ROAS
  • +40%Increased investment

Digital shelf diagnostic & roadmap · content enhancement · 1-year ongoing strategy & execution

Fortune 500 CPG

Boost share of search, conversion and sales at Walmart, Amazon & Instacart while enabling the team.

+30pp

Average increase in weekly sales

  • +7ppIncreased digital penetration

8-week team enablement program · content & retail media enhancement

Triarch Labs was an incredible partner that deeply engaged on both our business opportunity and organization capabilities, quickly getting us to solutions that delivered immediate results and importantly, a process to sustain our success over time.
Jason Levine · Chief Marketing Officer, Whisps

Meet the partners.

Sofia Papantonakis

Sofia Papantonakis

Managing Partner

eCommerce and business transformation leader with over a decade in global CPG. Before founding Triarch Labs, she led eCommerce business operations and omnichannel growth intelligence at Kraft Heinz, where eCommerce sales surpassed $1.5B ahead of plan, after seven years in operations and continuous improvement at PepsiCo and a global supply role at Apple.

LinkedIn
Maia Grauer

Maia Grauer

Managing Partner

Growth executive focused on business operations and scaling eCommerce operations. Before co-leading Triarch Labs, she was SVP, Head of Business Transformation at global payments company dLocal, where she also led account management and customer success, after strategy roles at Burlington Stores and BCG.

LinkedIn

Why “Triarch”? The name comes from Robert Sternberg's triarchic theory of intelligence: creative, analytical and practical. Our mark joins three shapes for the same reason. Winning in eCommerce takes all three.

Ready for growth?

Tell us where your brand sells and what you want to move. We'll come back with where we'd start.

hello@triarchlabs.com