eComm AI Skills
Expert-level eComm work, built into your team's AI.
The same AI skills we use to grow our clients' businesses, refined across 10+ CPG engagements. We tailor them to your brand, retailers and team, so your team can deliver that same growth.
Inputs
Output
Optimized titles, bullets and descriptions
Written to rank, convert and stay on brand, for every SKU in the batch.
- Highest-value search terms covered, to drive SEO
- Written in your brand voice
- Leads with what shoppers value most, from reviews and Q&A
- Retailer style rules met
- Approved claims only
- Benchmarked against category winners
Illustrative example
18+ months
of continuous refinement
10+
CPG engagements where they've driven growth
5x
faster execution
+26%
average sales growth
Why it's different
AI can write a product title. Writing one that wins is different.
Generic AI tools make your team faster at average work. Our skills raise the bar, carrying the methods, benchmarks and quality checks behind top-performing listings. Your team doesn't just produce more: it produces work that wins on the shelf and drives growth.
What's a skill?
Your team, supercharged.
A skill packages our proven, constantly refined expertise so your team's AI applies it every time. It fills the gaps in your team's expertise, elevates the capabilities you already have, and works from real-time data, so your team produces its best work in the most efficient way.
Proven expertise
Fills the gaps
Expertise you may not have in-house, from SEO and retail media to content and AI-readiness, built from our work across 10+ CPG brands.
Your brand DNA
Elevates what you have
Your team's know-how, amplified. Your brand voice, guidelines, claims and retailers become a standard every output meets.
Live shelf data
Always up to date
Live search terms, competitor moves, reviews and retailer data, so every decision reflects what's happening on the shelf right now.
Quality guardrails
Built-in quality checks
Every output is checked for search coverage, retailer rules, claims and completeness, so your team reviews stronger work and keeps the final say.
What changes for your team
Better first. Faster too.
Better
Work at a level of excellence your team may not reach today
Listings, briefs and analyses built to the standard of category winners.
Faster
From weeks to days, across your whole catalog
The repetitive, high-volume work gets done in a fraction of the time, so your team can focus on strategy.
Bigger
Visibility, conversion and sales that compound
Better content on more SKUs, kept current as retailers change, drives growth that lasts.
The skill library
Proven skills, ready to customize.
A growing library, updated continuously
We don't start from scratch. Every engagement builds on skills we've already built, tested and refined across the full digital shelf workflow. And the library keeps growing as retailers, algorithms and our clients' needs evolve.
Spot the opportunity
Know where to play and what to fix.
Build the content
Create listings that rank and convert.
Check it's winning
Make sure it's live, right and ready for AI shopping.
Custom skills for your eComm workflows
From retailer compliance checks to category deep-dives and custom reports, we build what your team needs, to the same proven standard.
Customized to you
Tailored to your brand, your retailers and your team.
Off-the-shelf AI doesn't know your brand. We customize every skill so its output sounds like you, follows your rules and fits the way your team already works.
- Brand voice & toneHow your brand speaks, on every SKU.
- Guidelines & approved claimsOnly what legal and brand have signed off.
- Retailers & their rulesAmazon, Walmart, Instacart, Target, Kroger and more.
- Categories & competitorsThe benchmarks that matter in your aisle.
- Your data sourcesSpreadsheets, shared drives, PIM and syndication exports.
- Templates & workflowsOutputs in the formats your team and approvers use.
How we work together
From first skill to a team built for scale.
Start with one high-impact workflow or roll out the full library. Either way, your team owns the skills, and we keep them sharp.
PHASE 01
Discover & prioritize
1–3 weeks
- Map how your team works today
- Pick the skills with the biggest impact on quality and growth
- Baseline current output quality and time spent
PHASE 02
Customize & enable
4–6 weeks
- Tailor each skill to your brand, retailers and data
- Test on your live SKUs against the baseline
- Hands-on training until your team runs the skills on its own
- Guides and templates your team keeps
PHASE 03
Maintain & evolve
Ongoing
- Skill updates as retailers, algorithms and AI platforms change
- New skills as your needs grow
- Regular performance reviews and team support
The difference
What changes, in practice.
Quality
Generic copy that misses key search terms and shopper needs
Listings built to rank, convert and stay on brand
Coverage
Only hero SKUs get real attention
Best-practice content across your whole catalog
Speed to shelf
Weeks of drafting and rework for every update
Updates ready in days, not weeks
Staying current
Playbooks go stale as retailers and algorithms change
Skills that evolve as the platforms do
FAQ
Questions teams ask us.
Do we need our own AI subscription?
Yes. The skills run in your team's own AI workspace, under your company's account and policies. We'll advise on the right setup if you don't have one yet.
Do we need technical skills to use them?
No. Your team uses the skills inside its everyday AI tool, in plain language. We train everyone hands-on until they're running them confidently.
Couldn't we build these ourselves?
You could, with the right expertise, time and testing environment. We've already invested 18+ months of refinement across 10+ engagements, so your team gets to excellent output in weeks instead of months, and stays there as platforms change.
What happens when retailers or algorithms change?
That's what the maintenance phase is for. We monitor changes across retailers and AI platforms and update your skills, so your output keeps meeting the latest bar.
Can we start with just one skill?
Absolutely. Many teams start with one high-impact workflow, like copy or search term mining, see the results, then add more.
Does this replace our team?
No. It makes your team better. The skills handle the heavy lifting; your people keep the judgment, strategy and final say.
See what your team could do with AI skills built for eComm.
Tell us about your team and your biggest bottleneck. We'll show you which skills would make the biggest difference.